Color Usage

The brand palette is built on a clear hierarchy of proportion. Midnight is the primary color, making up the majority of applications to establish a strong and consistent foundation.

Secondary colors like Mint Leaf and Sky Wash are used in smaller proportions to support and balance the design, adding clarity and visual interest.

Accent colors should be applied sparingly to highlight key elements and guide attention. Maintaining these proportions ensures consistency and a cohesive brand presence across all touchpoints.