Newton Pro

Building a Complete Visual Ecosystem for a Next-Generation Retail Product

Newton Pro is SOLUM’s advanced electronic shelf label solution — designed to elevate in-store communication through high-definition display technology.

Break The Grid was brought in to transform a technically complex retail product into a cohesive, premium visual system that could support launch campaigns, website integration, presentations, and global marketing rollout.

The Challenge

Newton Pro represented a significant step forward in retail display technology.

The product needed:

  • Premium positioning aligned with innovation

  • Clear visual communication of technical features

  • A cinematic product narrative for launch

  • A scalable asset library for multi-platform use

  • Visual consistency across digital and physical environments

The risk was clear:
Strong engineering without equally strong visual storytelling reduces perceived innovation.

The goal was not just to render the product — but to elevate its presence.

Strategic Approach

We approached Newton Pro as a visual ecosystem, not a single asset.

Creative Direction

1. Creative Direction

We defined the visual language and narrative tone before production began:

  • Minimal, precision-driven environments

  • Controlled lighting to emphasize product clarity

  • Cinematic pacing for motion sequences

  • Premium retail positioning across all visuals

The direction ensured that every asset — static or animated — felt part of one unified launch story.

2. 3D Product Visualization

We developed high-fidelity 3D models and scene environments designed to:

  • Showcase material precision

  • Highlight display clarity

  • Demonstrate product proportions

  • Support both isolated product renders and contextual retail mockups

Exploded views and technical breakdowns were created to communicate functionality without overwhelming the audience.

3D Product Visualization

Motion Design & Animation

3. Motion Design & Animation

Motion was used to bring depth and rhythm to the product narrative:

  • Cinematic product introduction sequences

  • Exploded component transitions

  • Speed-trail visuals to signal performance and innovation

  • Environmental transitions between retail contexts

Animation transformed Newton Pro from a static device into a dynamic retail solution.

From Concept to Impact

The Starting Point

We began with structured modeling and neutral scene construction — focusing on accuracy, proportion, and lighting calibration.

Precision at this stage ensures flexibility across all future deliverables.

Scene Development

We explored multiple contextual environments:

  • Retail shelf integration

  • Warehouse logistics environments

  • Clean studio showcases

  • Abstract cinematic backdrops

Each setting supported a different communication goal — from technical clarity to aspirational positioning.

Final Output

The final ecosystem included:

  • Hero product film

  • Exploded product animation

  • Retail environment visualizations

  • Website-ready product renders

  • Campaign visuals

  • Presentation assets for sales enablement

Every asset was designed for scalability across digital platforms and global marketing initiatives.

The Result

Newton Pro launched with a cohesive, premium visual identity.

The visual system:

  • Elevated product perception

  • Simplified complex feature communication

  • Provided cross-platform consistency

  • Enabled global marketing teams with a ready-to-use asset library

From a single product to a complete visual narrative.

Services Involved

  • Creative Direction

  • 3D Product Visualization

  • Motion Design & Animation