Newton Pro

Building a Complete Visual Ecosystem for a Next-Generation Retail Product

Newton Pro is SOLUM’s advanced electronic shelf label solution — designed to elevate in-store communication through high-definition display technology.

Break The Grid was brought in to transform a technically complex retail product into a cohesive, premium visual system that could support launch campaigns, website integration, presentations, and global marketing rollout.

Strategic Approach

We approached Newton Pro as a visual ecosystem, not a single asset.

1. Creative Direction

We defined the visual language and narrative tone before production began:

  • Minimal, precision-driven environments

  • Controlled lighting to emphasize product clarity

  • Cinematic pacing for motion sequences

  • Premium retail positioning across all visuals

The direction ensured that every asset — static or animated — felt part of one unified launch story.

2. 3D Product Visualization

We developed high-fidelity 3D models and scene environments designed to:

  • Showcase material precision

  • Highlight display clarity

  • Demonstrate product proportions

  • Support both isolated product renders and contextual retail mockups

Exploded views and technical breakdowns were created to communicate functionality without overwhelming the audience.