For generator & industrial backup-power manufacturersYour generators keep the lights on somewhere real. Nobody outside your plant has seen it.
Sales Enablement Studio is a recurring production line that turns real commissioned installations into new case studies, photography, and sales content — every cycle, not just once — built for generator and industrial power manufacturers who've never had time to build this in-house.
Built on the same recurring proof-content production system developed for Solum, rebuilt here for generator and industrial power manufacturers.
The global diesel generator market is valued at roughly $22.3B in 2025 and is projected to reach $38.1B by 2034, growing at about 6.0% a year (Fortune Business Insights).
$22.3B
Buyers in this category — specifiers, facilities engineers, dealers — evaluate on proof of a comparable unit running reliably in the field, not a spec sheet or a factory photo.
The problem
Generator and industrial power manufacturers compete on reliability under real load, but most of that story never leaves the plant. A commissioned installation — a hospital, a data center, a manufacturing site running on your gensets — is exactly the proof a specifier or dealer needs to close the next deal, and it usually goes undocumented because there's no process for turning a site commissioning into a case study. What sales has instead is a factory photo and a spec sheet that looks the same as every competitor's.
What Sales Enablement Studio gets you
A new case study for every meaningful commissioned installation, not just the flagship reference site you already lean on — built from the account or field-service team's own account of the install.
On-site and studio photography of the unit in its real installed context, shot to a consistent visual standard across every asset.
Short-form commissioning video your sales and dealer network can drop into decks, RFP responses, and trade-show booth loops.
A repeatable intake-to-asset pipeline — a standing brief template and fixed turnaround, so the next case study is a scheduled process, not a new negotiation each time.
The full toolkit
The above are the items most generator and industrial power manufacturers lean on first. The full menu Sales Enablement Studio can produce for you:
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A new commissioned installation turned into proof, every cycle.
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Short video cuts for sales decks, dealer training, and trade-show booth loops.
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Spec-forward content for a specifier or facilities engineer weighing you against a named competitor.
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Re-cut for regional distributors and dealer networks.
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On-site installation photography plus studio unit shots.
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For a unit still in development or hard to photograph once installed.
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Arm reps and dealers for "why this over [competitor genset]."
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Spec sheets and RFP-ready leave-behinds for a dealer or specifier meeting.
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Built around a specific facility or fleet-replacement deal in motion.
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A foundation for your own team's dealer and specifier pitches.
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One story your whole dealer network tells the same way.
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Arm distributors and dealers to sell without you in the room.
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Pre-built answers on load capacity, fuel type, and service life that slow down a specifier's evaluation.
Not every engagement uses every item on this list — we start with what your sales and dealer network are missing most and build from there.Investment
Sales Enablement Studio runs as a straightforward monthly subscription, not a one-time project — priced in the gap between doing nothing and enterprise agencies charging $15,000–$75,000/month for comparable case-study, video, and photography production.
Starter
€5,000
/month
Your first recurring case-study and content cycle.
Growth
€10,000
/month
A steadier cadence across case studies, video, and photography.
Custom
Scoped after a conversation
Higher-volume programs, multiple product lines, or a dedicated cadence.
All three tiers draw from the same toolkit above — the tier decides how much of it runs each cycle and how often.
The exact mix is confirmed when we scope your subscription.How it works
01 – We interview
A short intake call with your account or field-service lead on a specific commissioned installation: what was installed, what site it serves, what changed for the customer.
02 – We build
We handle production end to end — narrative, photography, video — coordinated on-site where possible.
03 – You received
You get a finished, sales-ready case study delivered on a fixed turnaround, and the next one starts as soon as the next installation is commissioned.
Why Break the Grid, not the alternatives
Doing nothing means sales and dealers keep pointing to the same aging reference site. Hiring an enterprise content agency means a retainer and production crew built for a company with an internal marketing function to manage them. Sales Enablement Studio sits in the gap between those two: real production quality, run as a defined recurring line instead of an open-ended engagement, sized for a generator or power-equipment manufacturer that has never had a marketing department and doesn't want to build one just for this.
Common questions (FAQ)
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Yes — that's who this is built for. The production line runs without an internal content hire; your part is connecting us to the field-service team on a specific installation.
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Only with that customer's explicit sign-off. Where a site prefers not to be named (a data center, a defense-adjacent facility), we build the case study around the equipment and application instead.
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Yes — the toolkit includes partner and dealer enablement kits built specifically so your channel can sell with the same proof, without you in the room for every deal.
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A factory photo shows the unit before it's ever been under load. A case study shows it commissioned, running, and solving a real customer's power problem — the proof a specifier actually asks for.
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Pick what your sales and dealer network actually needs. Most manufacturers start with case studies, installation photography, and battlecards, and add a partner enablement kit once those are working.
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Three tiers: Starter at €5,000/month, Growth at €10,000/month, and Custom, scoped after a conversation for higher-volume programs — see the Investment section above for what each is built for.