Simplifying Complex Technology Through Motion

SOLUM required a dynamic motion design system to communicate the value of its ESL ecosystem — from chips and connectivity to in-store applications and promotional automation.

Break The Grid developed a visually engaging animated experience that transformed technical infrastructure into clear, compelling storytelling.

Client

SOLUM

Project

Play with Motion,
Design with Impact.

Services

Motion Design

Industry

B2B Tech & SaaS

The Challenge

Electronic shelf label systems are complex.

They involve:

  • Hardware modules

  • Communication protocols

  • Backend analytics

  • Retail integration workflows

  • Dynamic pricing systems

Explaining this through static visuals was not enough.

The goal was clarity through motion.

Strategic Approach

We designed a structured motion narrative that made invisible processes visible.

We have been working based on three areas:

  • System-Level Storytelling

  • Motion-Driven Clarity

  • Iconic Visual Language

System-Level Storytelling

Instead of focusing on isolated features, we visualized:

  • Microchips and connectivity

  • Data transfer flows

  • Device synchronization

  • Retail shelf automation

  • Promotional triggers

The animation revealed how each layer connects within the ecosystem.

Motion-Driven Clarity

The animation emphasized:

  • Cause-and-effect sequences

  • Data visualization transitions

  • Product activation moments

  • Real-world retail application scenarios

Each movement had purpose — no decorative motion.

Iconic Visual Language

We developed a cohesive 2D/3D hybrid style featuring:

  • Clean geometric shapes

  • High-contrast gradients

  • Neon-accent circuitry

  • Minimalist product renders

  • Playful yet precise illustrations

This balanced technical credibility with visual engagement.

Visual Narrative Flow

From Chip to Shelf

We visualized the entire journey:

Customer Interaction →  ESL Activation →  Data Transmission → Retail Display 

This gave audiences a holistic understanding of the ecosystem.

Final Output

Break The Grid delivered:

  • Full motion design explainer

  • Storyboard development

  • Visual system design

  • Animated product sequences

  • Circuit and data-flow visualizations

  • Marketing-ready cutdowns

Everything optimized for digital distribution.

Services Involved

Creative Direction

Motion Design & Animation

The Result

Newton Play transformed a technical ESL ecosystem into a clear and dynamic narrative.

The project increased product comprehension while strengthening engagement at trade shows and enhancing the impact of digital presentations. It also introduced a reusable motion system designed to support future product launches, demonstrating how technology can be effectively explained through movement.

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