Redefining Retail Engagement Through Dual-Screen Innovation
Newton Dual is SOLUM’s dual-screen display solution engineered to elevate in-store communication and maximize product visibility.
Break The Grid was commissioned to translate this hardware innovation into a visually immersive retail narrative — demonstrating not only how the product looks, but how it transforms physical environments.
ClientSOLUM
ProjectDual-Screen Innovation
ServicesExplainer Video
IndustryB2B Tech & SaaS
The Challenge
Newton Dual is not a traditional display.
Its dual-screen configuration changes how information is presented, perceived, and engaged with in-store.
The communication challenge was to:
Clearly demonstrate dual-screen functionality
Showcase real-world retail integration
Highlight maximum visibility from multiple angles
Position the product as a retail experience enhancer
Create scalable assets for launch, website, and sales enablement
Retail hardware without contextual storytelling feels static.
The objective was to show impact — not just design.
Strategic Approach
We treated Newton Dual as an experiential retail system — not a standalone device.
We have been working based on three areas:
Creative Direction
3D Retail Environment Visualization
Motion Design & Functional Storytelling
Creative Direction
We defined a bold, environment-first visual language:
High-contrast retail settings
Controlled color zoning per store category
Circular and central compositions to emphasize visibility
Strong framing around product placement
Each environment was designed to demonstrate presence and interaction.
3D Retail Environment Visualization
We built multiple retail worlds to contextualize the product:
Fashion retail
Grocery environments
Electronics sections
Lifestyle product displays
Each setting demonstrated how Newton Dual adapts across categories while maintaining visual authority.
Product integration was prioritized over decorative rendering.
Motion Design & Functional Storytelling
Motion sequences were structured to:
Emphasize dual-screen visibility from multiple angles
Demonstrate information hierarchy across both displays
Highlight shopper interaction pathways
Reinforce in-store prominence
Animation clarified usage — without overcomplication.
From Concept to Execution
Environment Construction
We developed modular retail sets that could be adapted across verticals — ensuring scalability beyond a single use case.
Each environment reinforced visibility, hierarchy, and product authority.
Visibility Demonstration
Camera movement and composition were carefully designed to show:
Front-facing display clarity
Secondary screen visibility
Central placement dominance
Real-world perspective views
The product was positioned as a focal point within dynamic retail ecosystems.
Process & Development
Early sketches and spatial mapping defined:
Sightline logic
Shopper flow positioning
Display elevation
Product-to-environment relationship
Strategic planning preceded production.
Final Output
Break The Grid delivered a complete visual ecosystem, including:
Hero product film
Retail environment animations
Multi-angle visibility demonstrations
Category-specific retail renders
Website-ready product visuals
Sales presentation assets
Each asset was engineered for cross-platform marketing and global rollout.
Services Involved
Creative Direction
3D Product Visualization
Motion Design & Animation
The Result
Newton Dual launched as more than a display device; it was positioned as a complete retail visibility solution.
The visual ecosystem clarified the dual-screen functionality while demonstrating how the system integrates in real-world retail environments. It also elevated the perceived level of innovation and reinforced its role in driving in-store engagement, transforming a piece of hardware innovation into a true retail experience.
Related Work
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