Newton Pro
Building a Complete Visual Ecosystem for a Next-Generation Retail Product
Newton Pro is SOLUM’s advanced electronic shelf label solution — designed to elevate in-store communication through high-definition display technology.
Break The Grid was brought in to transform a technically complex retail product into a cohesive, premium visual system that could support launch campaigns, website integration, presentations, and global marketing rollout.
ClientSOLUM
ServicesExplainer Video
IndustryB2B Tech & SaaS
The Challenge
Newton Pro represented a significant step forward in retail display technology.
The product needed
• Premium positioning aligned with innovation,
• Clear visual communication of technical features,
• A cinematic product narrative for launch,
• A scalable asset library for multi-platform use,
• Visual consistency across digital and physical environments.
The risk was clear:
Strong engineering without equally strong visual storytelling reduces perceived innovation.
The goal was not just to render the product, but to elevate its presence.
Strategic Approach
We approached Newton Pro as a visual ecosystem, not a single asset.
We have been working based on three areas:
• Creative Direction
• 3D Product Visualization
• Motion Design & Animation
Creative Direction
We defined the visual language and narrative tone before production began:
Minimal, precision-driven environments
Controlled lighting to emphasize product clarity
Cinematic pacing for motion sequences
Premium retail positioning across all visuals
The direction ensured that every asset — static or animated — felt part of one unified launch story
3D Product Visualization
We developed high-fidelity 3D models and scene environments designed to:
Showcase material precision
Highlight display clarity
Demonstrate product proportions
Support both isolated product renders and contextual retail mockups
Exploded views and technical breakdowns were created to communicate functionality without overwhelming the audience.
Motion Design & Animation
Motion was used to bring depth and rhythm to the product narrative:
Cinematic product introduction sequences
Exploded component transitions
Speed-trail visuals to signal performance and innovation
Environmental transitions between retail contexts
Animation transformed Newton Pro from a static device into a dynamic retail solution.
From Concept to Impact
The Starting Point
We began with structured modeling and neutral scene construction — focusing on accuracy, proportion, and lighting calibration.
Precision at this stage ensures flexibility across all future deliverables.
Scene Development
We explored multiple contextual environments:
Retail shelf integration
Warehouse logistics environments
Clean studio showcases
Abstract cinematic backdrops
Each setting supported a different communication goal — from technical clarity to aspirational positioning.
Final Output
The final ecosystem included:
Hero product film
Exploded product animation
Retail environment visualizations
Website-ready product renders
Campaign visuals
Presentation assets for sales enablement
Every asset was designed for scalability across digital platforms and global marketing initiatives.
Services Involved
Creative Direction
3D Product Visualization
Motion Design & Animation
The Result
Newton Pro launched with a cohesive, premium visual identity.
The visual system elevated product perception, simplified complex feature communication, provided cross-platform consistency, enabled global marketing teams with a ready-to-use asset library.
From a single product to a complete visual narrative.
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