Newton Pro
A 3D product film and launch visuals for SOLUM's high-definition electronic shelf label
SOLUM launched Newton Pro, a high-definition electronic shelf label, at NRF 2024 in New York. We made the 3D product film SOLUM used to announce it, plus the renders and visuals its teams used after the launch: at trade fairs, on its website, in sales presentations and in digital campaigns.
ClientSOLUM
Services3D Product Film
IndustryRetail Technology
The situation
Newton Pro is a technical product. What makes it better sits in the display and the engineering, and a photo or a datasheet does not show that.
SOLUM needed launch material that made those details easy to see, ready for NRF in January 2024.
The brief
A product film to introduce Newton Pro at the launch.
Visuals that show how the label is built, including the parts inside.
Renders and scenes for the website, presentations and campaigns.
One visual style across all of it, so every team shows the product the same way.
We delivered in late 2023, ahead of the launch.
What we made
Hero product film. The film that introduces Newton Pro.
Exploded product animation. The label taken apart in 3D, to show the parts and how they fit together.
Product scenes. Newton Pro on a store shelf, in a warehouse, in a studio setting and on abstract backdrops.
Product renders. Still images for the product page and the website.
Campaign and presentation visuals. Images for campaigns and for SOLUM's sales presentations.
The product film
The film introduces the label in 3D, opens it up to show the parts inside, and then moves it into store and warehouse settings.
SOLUM used it to announce Newton Pro at NRF 2024.
Where SOLUM used it
Trade fairs, starting with NRF 2024 in New York.
The SOLUM website.
Sales presentations.
Social media and digital campaigns.
Product scenes
Newton Pro on a store shelf, in a warehouse, in a studio setting and on abstract backdrops.
Product renders
Still images for the product page, the website, campaigns and SOLUM's sales presentations.
In SOLUM's words
“Newton Pro needed a visual story that made its engineering easy to understand. Break the Grid brought the product, its features and its retail applications together in one consistent visual system, giving our teams a strong foundation for launch communications and sales presentations.”
SOLUM
Services Involved
Creative Direction
3D Product Visualization
Motion Design & Animation
Planning a product launch?
We build launch material in 6 to 10 weeks: the launch story, a product video or 3D demonstration, the product page and launch emails, and a testimonial video with one of your customers.
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