Building a Unified Visual Identity for a Global Technology Leader

SOLUM, a global provider of ESL and technology solutions, required a refreshed corporate identity that reflected innovation, scale, and technical maturity.

Break The Grid was engaged to develop a cohesive visual system capable of aligning digital, physical, and environmental brand touchpoints across global markets.

Client

SOLUM

Project

SOLUM Corporate Branding

Services

Corporate Design
& Content Strategy

Industry

B2B Tech & SaaS

The Challenge

SOLUM operates across multiple technology sectors — from retail solutions to power modules and IoT systems.

The brand required:

A modernized corporate identity
Visual consistency across divisions
Scalable assets for global deployment
Alignment between digital presence and physical brand materials
Clear hierarchy across sub-brands and product lines

Without structured identity governance, brand scale leads to fragmentation. The objective was unity without rigidity.

Logo & Identity Refinement

We modernized the SOLUM logotype to reflect technological precision while maintaining legacy recognition.

Sub-brand and color variations were structured for consistent global usage.

Strategic Approach

We approached SOLUM’s branding as a system — not a logo refresh.

We refined the core visual DNA of SOLUM:
- Logotype evolution
- Typography systems
- Color hierarchy
- Grid logic
- Iconography direction
The goal was clarity, consistency, and technical confidence.
We built a scalable brand system that could extend across:
- Corporate communications
- Product marketing
- Event environments
- Digital platforms
- Printed materials
Each component was engineered for flexibility while maintaining cohesion.
Branding extended beyond screens:
- Business cards
- Corporate stationery
- Event booth graphics
- Lanyards and employee kits
- Large-scale exhibition visuals
The brand system was tested in real-world applications — not theoretical mockups.

Brand Guidelines

A clear design governance framework was established to ensure:

Consistent implementation
Scalable global adoption
Cross-division alignment

Structure protects brand integrity.

Brand logo

A cohesive system that unifies SOLUM’s identity across all sub-brands with consistent typography, spacing, and color.

Product logo

Distinct yet connected—each product logo reflects its unique value while staying true to SOLUM’s core identity.

Digital & Application Assets

We created visual assets to support:

Website design
Social media presence
Product presentations
Corporate documentation

The identity system was built for long-term evolution.

Website & Socials
Application

We extended SOLUM’s brand identity across digital platforms, creating a cohesive online presence. From sleek website designs to engaging social content, we ensured every touchpoint communicates SOLUM’s innovation and expertise.